spunkluver asked:

Funny

Jack

Chris M asked:


Hello guys - I’ve been posited this question for a media assignment and I’m a little stumped. I’m an English student so media is not my strong point and this is for a media-related subsidary. I guess I have to highlight the difference between marketing and advertising, i.e. does an internet viral or artwork on the underground constitute as advertising? What ways can an alcohol brand have any visibility if advertising is banned? Are there any clever alternatives?

Arnold

zmilliondollars asked:


PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, online advertising networks, and especially on search engines, Pay Per Click Search Engine Advertising (Ppc Online Advertising) involves sponsored links that are typically in the form of text ads. These are usually placed close to search results (or called organic results), where a PPC advertiser pays a particular amount to visitors who click on these links or banners and land on the PPC advertiser’s web page.

In essence, Pay Per Click Search Engine Advertising (Ppc Online Advertising) is all about bidding for the top or leading position on search engine results and listings. PPC advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning” or “keyword bidding”). PPC advertisers would then pay the bidding price every time a visitor clicks through the website.

Pay Per Click Search Engine Advertising (Ppc Online Advertising) is also known under the following names/variations:

- Pay per placement

- Pay per performance

- Pay per ranking

- Pay per position

- Cost per click (CPC)

Pay Per Click Search Engine Advertising (Ppc Online Advertising) is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a relevancy keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click Search Engine Advertising (Ppc Online Advertising), making it an effective way of advertising your own business ‘online’. Personally, I believe that Pay Per Click Search Engine Advertising (Ppc Online Advertising) is one of the most effective way to promote the NEW online business. You can drive laser-targeted traffic to your website and start advertising online & increasing your business’ reputation dramatically.

READ THIS: If you are interested in Pay Per Click Search Engine Advertising (Ppc Online Advertising) and how to make big money online at home through search engines. You’ll discover the benefits of Pay Per Click Search Engine Advertising (Ppc Online Advertising) below:

- Get launched immediately. PPC advertisements are implemented very quickly - they can go ‘online’ within an hour after winning the bid and paying for it.

- Obtain specific, pre-qualified, and quality traffic. Pay Per Click Search Engine Advertising (Ppc Online Advertising) provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer - those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

- Widen your reach. Pay Per Click Search Engine Advertising (Ppc Online Advertising) provides additional traffic to your website, aside from the natural or “organic” search engines.

- Track your ROI investment. Pay Per Click Search Engine Advertising (Ppc Online Advertising) makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

My experiences reveal that you have to know what you are doing with Pay Per Click Search Engine Advertising (Ppc Online Advertising). Without the appropriate knowledge and marketing strategy, you are losing big money from your pocket.

Keep reading this article, if you are interested in Pay Per Click Search Engine Advertising (Ppc Online Advertising) and are looking for the significant things to consider while you are creating your own Ppc Online Advertising campaign.

Below are some important things to consider when planning on Ppc Online Advertising campaign. You’ll discover my recommended 7 easy tips to create your profitable PPC online advertising campaign and make big money through Pay Per Click Search Engine Advertising (Ppc).

1. Know your product very well. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right effectively - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your Ppc Online Advertising campaign - if you spend more on advertising but have little or no sales at all.

5. Find the right targeted keywords. Decide which keyword phrases to opt and bid for. Do some effective keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

- Discount offers

- Testimonials

- Celebrity/famous endorsers

- Money-back guarantees

- Free trials or sample offers

- Freebies

- Reverse psychology

- Major benefits (”Lose weight”)

- Direct instructions (”Click here”)

7. Maintain a high quality & professional-looking website. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

My bottom line is that if you’re done your own Ppc Online Advertising campaign properly, Pay Per Click Search Engine Advertising (Ppc Online Advertising) can be an effective marketing tool that will maximize the return on your investment. Also, you can make big money online at home through your Ppc Online Advertising campaign.

Learn More About Pay Per Click Search Engine Advertising (Ppc Online Advertising) at: http://www.iPayByClick.com. You’ll find everything you have to know for building your profitable PPC online advertising campaigns. Also, you will learn how to become a super and success PPC advertiser on the website.



Lance

rednoseday asked:

The Red Nose Day team have hired the greatest minds in advertising to come up with the best ad in British television history. Starring Monkey, Honey Monster, Captain Birdseye and many more.

Robin

Anthony Francis asked:


  

Businesses around the world invest, or to be more precise, they spend, untold numbers of dollars to advertise, market and promote their products and services to make sales and gain new clients. In an economic downturn these expenditures may be reduced due to cost constraints and consumer reluctance to buy.

As an example it costs around $1,000usd for a small classified advertisement in the weekend editions of major USA newspapers, $2-3,000usd for a similar placement in monthly travel magazines.  Radio spots, from ‘cheap and nasty’ during the hours when nobody is really awake to prime time messages to thousands, the majority of whom may not be interested and many of the rest may just go to a competitor.  In effect, business advertisers may often pay for ‘lack of performance’.  Either the advertising copy was ineffective or the reach of the medium and quality of the audience was ineffective.

In other fields of endeavour we work, perform, produce and then get paid.  Why not in advertising? 

It may be the time to rethink the effectiveness of our advertising spend and to rethink who we spend it with, what we spend it on, when we should spend it, where we should spend it, why we are spending it, how we should spend it?  Or even, ‘if’ we should spend it.

In other words, how can we get more value from our advertising spend? Is there a better way?

The internet affords us all exceptional opportunities to showcase our wares but the same problem arises: how do small businesses let the world know about their own websites when contending with the major players who are always able to buy more  ‘googling’ stuff than they can?

As well as being approached by media reps from local to national newspapers and magazines, small businesses now get inundated with internet offers such as: ‘top 10 search engine rankings for your website;  50,000 hits guaranteed;  increased visits assured with our email programs to our double opt-in email clients.’ And so on and so forth. The emails arrive daily to inboxes everywhere.

Businesses do not want looky-loos clogging up their websites. They want committed buyers to review and compare their products to others.  They do not want to give their hard-earned money to advertisers who simply want to sell advertising space. They want advertising partners.

Businesses should be given the opportunity to work with a ‘pay for performance’ option for their own advertising spend. In other words, “work with me, perform with me, produce with me, get results with me and then bill me.”  The P4P partnership could generate more advertising revenue than the old system of  “just pay, shut up, wait and be thankful for what you get.”  Let’s consider a P4P arrangement where a percentage of sales is given to advertisers who produce sales. Many businesses might welcome such an opportunity to partner with forward-thinking advertisers. Just consider how much more advertising copy could be placed.

An example:

A business that operates websites that offer travel in over 70 countries and with products available to travellers in all countries.  This company needs to advertise in every country, in all traditional media and in all e-commerce media such as e-newsletters, ezines and websites plus tv, radio and of course the electronic social media. To do this would take an enormous budget, which is not available, but to do this on a P4P arrangement could lead to sales growth that could never be realized with the traditional methods.  There could be many similar businesses around the world that could also grow more quickly.  Advertisers who are willing to accept a radical change in their business practices by operating a P4P option could also benefit from the business growth of the thousands of global businesses that would embrace this innovative new concept.  Sharing the risk of both success and failure.  End of example.

The way we now advertise, market and promote business must change.  Advertisers should consider P4P and share the risk and the greater rewards for performance. The advertising industry could experience more business, more profits and lead global economic recovery.

More global businesses will readily accept a P4P partnership.  Businesses and advertisers can perform together and make better returns for both by sharing the risk and producing improved sales.  However, the P4P format should only be implemented when both parties agree that it could produce better incomes for both parties.  If advertisers consider that there would be no benefits for them with a P4P arrangement, the business has to also rethink their own advertising methods and lack of confidence of the advertiser for declining the arrangement.  A catch 22, but real world.

Although most businesses do not want window shoppers, looky-loos, timewasters, or those who unfortunately cannot afford to buy, they must also be aware that, in travel anyway, “today’s backpacker may be tomorrow’s luxury travel buyer” and should be nurtured and even developed as future customers.  A P4P partnership of media and business could develop improved campaigns leading to healthier long-term business growth for all partners.

A recent real case example for internet advertising is as follows:

An internet marketing company stating that they had ‘a list of 3,000,000 enthusiastic travellers’ recently approached a local business.  Before even asking for the cost of using their services the business owner switched the tactics by offering them the opportunity to send their message to this list over a period of months, but on a P4P basis (at their cost).  The business owner offered to pay them $10usd per sale (out of a $35 total sale).  Their comments, “we do not do business that way.” 

The retort from the business owner:  “if you are not prepared to try and get 1% (yes one percent) of your database to buy my offer (30,000 x $10 = earnings of $300k), it appears to me that you do not have any confidence in your own database, my offer, or my product, but you would take my money upfront even though you have no belief in the success of the mailing. This is not the way I want to do business and you are not the company I want to do business with.”

If advertisers believe that your advertisement will work for you why would they not want to earn a better income from a P4P arrangement?  Or do they really have an in-house ethical conflict between editorial and advertising departments?  If so, what are advertorials and the published press releases sent from public relations agencies?

Over the years all types of businesses have been convinced by all forms of media to advertise but rarely are they asked to assess the results of the advertisement.  Advertisers keep taking the money.  Businesses keep on doing the same thing because they have been convinced that they need to be seen and to “do it this way.”  Well, maybe it’s time for a change.

The present economic climate is causing stress and strife around the world. Advertisers could find that they have so much white space available forcing them to print thinner newspapers and to offer discounted rates to their recession-proof clients.  But what if these advertising agencies and media outlets started to work on a P4P basis with all types of businesses to create new partnerships of media and frontline operations from restaurants to who knows what?  A win for the media, a win for the businesses and a win for the buyers who stay informed and are kept aware of local, regional or international opportunities.  And maybe full staffing, thick papers and magazines, robust ezines and e-newsletters that will make us all feel more confident about the economy.

Not all situations will allow a p4p partnership but there are enough out there to reward all parties and all we need to do is develop simple operating systems to make this new way attractive and secure for all participants.

The business in the example above could operate on a P4P basis.  It could have a P4P arrangement with many different partners in many different countries at the same time. Any downside for the media partners would be minimized by their thorough understanding of the business services and products. They would know the wants and needs of the business and so be in a position to not just accept an advertisement but to be totally involved in the generation of leads and buyers.  All partners could get the maximum benefit from the opportunity because the only way to earn revenues is to produce results by better use of skills, creativity, contacts and advertising reach.

A simple method for internet businesses is for unique pages or URLs to be set up for each P4P operation so that accurate assessments can be made of the specific promotion and the fees based on the same statistics and buyers.   Another ‘comfort-zone’ action could be for the media P4P partner to collect the ‘gross takings’ and to remit the net after deductions, to the other partner.  Vouchers can be created giving all parties an audit trail.  Trust is paramount in P4P partnerships.

Many small businesses will survive and help save the global economies. Big business will continue heavy layoffs, cutbacks and corrections until the good times roll again, which could be a long way into the future.  Let’s take action now.

Small business together with Small Internet Media (e-newsletters, ezines) and other Smart Media can try new ways to pull us all out of the economic mire. If they seriously consider this new way of advertising, marketing and promotion ‘with’ their clients, not ‘for’ their clients, they can  “get going now, or they can sit back, take no risks, take no chances, ignore P4P opportunities, downsize, get laid off, change careers, move away or just keep doing the same old thing and stagnate.”

Thousands of businesses around the world would welcome approaches from all forms of media to advertise, market and promote within a P4P partnership arrangement. This could be a simple way to not only help business survival in the recession but will enable us to prepare for future growth.

We go to work, perform our duties, finish the job, produce results and then we get paid. Why then should we not expect to pay only for the ‘results’ of’ our advertising and not just ‘for’ advertising?

Imagine the global acceptance of P4P.  Businesses would be able to advertise anywhere and would never again have budgetary restrictions to advertise, market and promote sales. Media businesses would be getting new clients from places that they would never have considered and at the same time, helping their own clients to expand.   Why don’t we do it?

Just because; “We don’t do business that way” is unacceptable!

The positive side of an economic downturn is that new opportunities arise for creative and progressive entrepreneurs to start new ventures such as P4P advertising.  They are out there.



Charles

isabella asked:


i need to advertise for prep rally at my school

any ideas
on word choice
and decoration/pictures
within the school

Martha

x_kookoo4kokopuffs_x asked:


I want to sell advertising space on my RV. I live full time on the road, and travel the country. If I had money from people paying me to advertise on the RV, I would be going a lot more places, advertising a lot more. So what is the best approach at getting a company to advertise with me? Anyone have any experience with this?

Joe

Aniz B asked:


In details, is all about the commercialization of public space for private gain? Should outdoor advertising be banned?

Lester

bonzo_dog asked:


1. Presidential candidates nearly always do worse in states where they don’t campaign than states where they do.

2. I’ve read that Obama’s gains have been at least partially due to the effectiveness of his campaigning and advertising as compared to Clinton’s.

3. There are so many newspaper articles about how important raising money is for a political campaign to be successful.

So how much do you think it affects your vote? And if you say it doesn’t, why do you think campaigning and advertising have so much influence on elections?

Edwin

John Reed asked:


Want to advertise online? You have, no doubt, noticed that every click through is not worth the price paid for it. Many visitors only stay on your web property 2 to 5 seconds and it is very difficult to inform potential buyers of the attributes of your products in that small window of time. In the past companies have sought to over come this problem by purchasing larger numbers of ads and playing the numbers game. This intense battle for advertisement position has resulted in higher ad prices due to supply and demand and the subsequent raising of the barrier to quality advertising for Home Based Business owners. A new advertising venue, http://www.cheap-online-advertising dot com , is breaking down the advertising barrier for Home Based Business. Advertising is the key to success for a Home Based Business. Most Home Based Business people are unaware of the elevated cost of advertising in high traffic areas.

Businesses that can afford the high cost of advertising online are usually better established firms. So, it is not uncommon for business owners to have a large dream held back by financial inequality.

You can plan to take your respective market by storm, but to actually do it requires some form of advertising. Sure, Home Based Business owners can advertise on the same websites as big business but it is a grim reality that the more money you have the better you can acquire premium advertising spots. While big business claims the premier spots, smaller businesses settle for lesser performing ad placements. | While big business enjoy premium ad placement, smaller businesses are pushed to areas that receive significantly less traffic. | While larger businesses can afford premium advertising, the Home Based Businesss ads are relegated back to less visited pages where they rarely see the light of day.} This makes for a disheartening reality check as Home Based Business owners realize that big money accounts get the prestige and carefully sought -after notoriety. Even with pay per click, search engine marketing, the Home Based Business persons quickly discovers that major keywords are beyond their reach, simply because big business has bid more for the word than they can afford. If they advertise on a particular high traffic word their ad will appear several pages beyond the depth most searchers are willing to dig. You see, when searchers use search engines they typically look for their interests on result pages 1 5 maybe 1-7, If they dont find what they are looking for, they usually try a different keyword search to locate what they are looking for. If your ad is on page 8 or 25 for that matter, your ad is basically useless. That is why conventional advertising does not work very well for Home Based Business.

So, Home Based Business owners carefully plan on the business being a success and set out to make it happen. Only to slowly understand the bleak reality that most are daunted by the formidable question of how do I advertise my Home Based Business? cheap-online-advertising dot com and typobounty dot com has solved that question.

The how to advertise hurdle is one that has tripped up many would-be CEOs. Your product wont sell if no one knows about it and its features.

Adding to the Home Based Business problem is the fact that most advertising venues are currently being bombarded by, much larger, more financially equipped companies. This fact has caused advertising costs to remain high and out of reach of the Home Based Business owner due to the laws of supply and demand. If no one wanted the advertising spot, one could have that spot for mere pennies but since there are so many wanting advertising spots, the price goes for as much as the owner thinks he/she can get for it. The ability to gain large-scale advertising can make a product successful but the cost of gaining that large amount of exposure can be enormous. A new advertising website TypoBounty.com is breaking down the barriers to Home Based Business advertising. TypoBounty.com allows Home Based Businesses to offer bounties or small cash rewards for any errors that can be found on their website. Searchers come to the website looking for errors, reading the entire website. The visitor catches the full impact of your sells pitch and improves helps improve your sells pitch. This greatly increases the potential that they will purchase your product. Home Based Businesses gain a visitor that is very attentive to the offer, and will read more of your offer. After all of your websites errors are found and eliminated, the Home Based Business still receives massive amounts of traffic. When errors are found, owners pay the visitor a nominal fee for reporting it. In return the owner gains massive amounts of traffic, increasing the number of people that know about the businesss products and the perfection of their websites content and offer. With TypoBounty.com, the advertising is cheap , plentiful, expandable and helpful in making the Home Based Businesses grow. I was a little discouraged about attempting to advertise online once I saw the prices. says Ronald Busby, but this really reduces my apprehensions. It is a great way to advertise. TypoBounty.com users dig deep into the site for opportunities to earn money for finding errors. So irrespective of where an ad appears, it gets enormous amounts of traffic. Visitors to the Home Based Businesss websites bring with them bulging online money accounts with disposable cash and stay longer. With the easy come easy go attitude about the money they have earned, TypoBounty.com users spend money with relative ease. In a Home Based Business, every dollar matters. So, investing large amounts of money in advertising techniques that only result in 2 second visits to ones website is very frustrating. TypoBounty.coms business model makes every visit count. Visitors actually learn about the businesss products and services increasing the websites ability to retain visitors. Visitors dont just click over and click back. They stay on the advertising websites longer and learn much more about the product, website or information being presented. With more people knowing substantially more about a product and its benefits comes the increase likelihood of referrals and residual word of mouth advertising. For instance, if a person is not in the market for a cell phone but he/she spends 5 10 minutes reading about what makes a particular cell phone so great, that person is more likely to tell others about such a great cell phone he has found or even replace his/her current cell phone with this better one. It is big time advertising for a fraction of the cost.



Vicki