Perhaps it can be said that the 7 eleven franchise is to convenience stores what Kleenex is to tissues.  Therefore, in many cases, you will find that people will say they are going to the 7 Eleven, when they might simply mean they are going to a local convenience store.  Because this retail store franchise has such a long history, you will find almost everyone has heard of it.  This enormous level of household name recognition may make this franchise a  good investment to consider.  That said, as you review the history of the company, you may find that you would prefer to invest in a newer franchise that has achieved and maintained a more stable pattern of progress. 

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