A short film about what the future of advertising might look like. Produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch. Join us at FITC Toronto fitc.ca and get a 10% discount with code: lastagency

Lucy

No Responses to “The Last Advertising Agency on Earth”

1. TonyLamarInSanDiego on August 29th, 2010 7:49 am

   Although fiction, a good realistic point. We are in the new age of internet marketing now! It’s 2010 not 197, so we should heed the warning and
   start using modern society driven techniques, don’t you think?

   Give me your opinion on my YouTube channel.

   Contact me for more free biz info.

   -Tony Lamar in San Diego

2. TonyLamarInSanDiego on September 1st, 2010 9:59 am

   Although fiction, a good realistic point. We are in the new age of internet marketing now! It’s 2010 not 197, so we should heed the warning and
   start using modern society driven techniques, don’t you think?

   Give me your opinion on my YouTube channel.

   Contact me for more free biz info.

   -Tony Lamar in San Diego

3. adriatic111 on September 4th, 2010 2:52 am

   very good and very true. In my long-term experience with agencies it has shown all mistakes mentioned in this spot. They are mostly ignorant to changes and feel indestructible. This is same mistake commited by recording industry and now media & newspaper industry. Now they are all destiend to fail.

   As old adage goes, fundamental (paradigm) change in any industry cannot be lead by representatives of old establishment. It has to be lead by totally new ventures.

4. AntiVot on September 6th, 2010 10:03 pm

   nice hearts shape bong ! 2:00

5. BerggreenDK on September 7th, 2010 9:26 am

   awesome, true, funny, good quality - RIGHT ON SPOT… THUMBS UP PEOPLE!

6. reza415 on September 7th, 2010 11:50 am

   I love how they made a spot to tell every one that TV spots are dead. brilliant.

7. bonzai29 on September 8th, 2010 8:47 am

   great TV ad

8. rwt001 on September 11th, 2010 3:19 pm

   I wonder what “MPS+C” stands for?

9. Bolamoza on September 11th, 2010 10:25 pm

   Prophecy or advert… you choose

10. SupanaturalEvents on September 14th, 2010 10:22 am

    So - they went and made a video commercial advocating change from - behold - a video commercial….

11. renekirova on September 14th, 2010 5:57 pm

    In which world?

12. Nyamzz01 on September 16th, 2010 2:20 am

    I dont get it.

13. clammy19 on September 16th, 2010 3:12 pm

    Well done. Here’s why: first, the guy has a British accent, so you know he’s really smart. Second, they adhered tightly to a great way to communicate — use old, boring, obvious cliches. Like drinking coffee and filling out timesheets. Perfect. Third, they put a bong into the last frame. Get it? A bong! ‘Cause, you know, ad agency folks smoke pot! Brilliant. Fourth: the problems were clearly and concisely outlined yet they offered no solutions. Again, really smart.

14. emilianozet on September 16th, 2010 3:35 pm

    well, Saatchi Canada sure won’t be among last agencies on Earth, that’s for sure…

15. kgeiger on September 17th, 2010 2:01 pm

    Is that guy’s name Nostradamus?

16. Loki11467 on September 19th, 2010 3:45 am

    I think this was ridiculous. I guess the 17,000 views was worth the money spent.

17. NomadDCLXVI on September 19th, 2010 5:51 pm

    Unless all the people will transform to some digital form of live offline communication will not fade or vanish. This is another case of “video killed a radio star” exaggeration.

    At the same time I agree, that changing the focus from TV broadcast to other channels would be more efficient. Video commercials also are not going to die, as people just switch form TV to different web tubes. Only these “IVC’s” will have to be more entertaining for people to watch them. I would say it’s a cool change

18. joeyballz321 on September 22nd, 2010 5:56 pm

    did anyone see the smoking device towards the end of the vid? LOLZ

19. carmensteri on September 25th, 2010 1:27 pm

    I totally agree plus sustain plus share this message and I must add: online will never work without offline in advertising

20. billleonard1969 on September 27th, 2010 10:04 am

    This should be quite the eye opener for agencies.

21. mpicchibr on September 30th, 2010 3:42 pm

    wonkyback,
    You’ve just seen this video on youtube, which gives the users something TV does not - the possibility to respond, contribute and participate.
    I agree that the good idea is the starting point for everything.
    But this idea must reach the consumer through the media channels that are most convenient/powerful to him, not the ones that give the agencies more profit.
    That’s why people insist on TV although we have better alternatives in terms of ROI nowadays.

22. wonkyback on October 2nd, 2010 11:16 pm

    TV a dead duck? How have we just viewed this commercial? On screen, via a film. Nothing changes. Digital has gifted us with wonderful tools to micro target customers but there is still one absolute constant from a classic 80s TV ad for Hamlet through to Subservient Chicken through to an online petition to stop Simon Cowell getting to No.1…and that is a good idea. Lose the good idea and we can have all the new media channels in the world to explore, ultimately they’ll be worthless.

23. simonconlin on October 6th, 2010 8:22 am

    Dear migswandive,
    29.9 % of U.S. households U.S. have +4 TV’s
    Nielson has its flaws. The antiquated diary system still exists. Viewing is measured by meters. While meters are more, accurate what they really show us is the number of sets turned on, not the number of people actively watching. Commercial television cannot prove active viewing. Besides … its just a joke dude. And according to Neilson 97% of youtube viewers can tell the difference between a humorous joke video and a sycophant

24. migswandive on October 7th, 2010 8:35 am

    Why, then, did Nielsen just report that 99% of all commercials are viewed via television and that television has its highest viewership ratings ever? What a complete crock of shit this video is. Made by sycophants whose manic wishes bear no reality to the real world.

25. simonconlin on October 8th, 2010 7:36 am

    if only the employees of m p s+c knew what the HYPE framework was ….. it could have saved them